Why Macbeth Is An Aristotelian Tragedy Essay Example For Students

Why Macbeth Is An Aristotelian Tragedy Essay Shakespeares Macbeth is an exemplary form of Aristotles definition of tragedy. Macbeth, on par with Oedipus and Medea, begins the play on a noble pedestal, but, before the eyes of the viewers, loses the battle with his destiny, and degrades from a hero to a butcher by its denouement. This is not all there is to Macbeth, however. Aristotle took the concept of tragedy very seriously, and, in order to be tragic by his standards, something would have to fulfill numerous goals, stay within certain parameters, and satisfy a set of prerequisites. With this in mind, it becomes apparent that the moving, poetic plot of Macbeth did not flow from Shakespeares pen as glibly as it might seem. The first goal that Macbeth meets is its representation of something that is serious. Without this vital component of tragedy, a person who was formerly resolute, but succumbs to hunger one day and splurges on a chocolate cake, having lost a battle with a greater force, could conceivably be considered tragic. We will write a custom essay on Why Macbeth Is An Aristotelian Tragedy specifically for you for only $16.38 $13.9/page Order now That doesnt make much sense, though. In Macbeth, there is never a comic moment, and barely any action is made without serious repercussions–usually resulting in the loss or salvation of someones life. Macbeth is a man who rises to public admiration through his courage and valor in war, who, after being seduced by the witches prophecies, yields to his ambition to be king, and leaves more and more murdered bodies in his wake as his aspirations climb and his morality plummets. In the end, several have died to sate Macbeths whims, and Macbeth must also be slain as a result. In this, Macbeth also meets Aristotles rules that a tragedy must be complete and of a certain magnitude. The tragedy is complete because Macbeths descent into madness is ended at the tip of Macduffs sword and with Macduffs dismissive words, Hail, king! for so thou art: behold, where stands The usurpers cursed head: the time is free. The magnitude of Macbeths situation is twofold: it is of a great scale literally because Macbeth has made himself the king of Scotland, and, therefore, responsible for the lives of all of its citizens (not a responsibility that should be given to someone who can be so easily influenced by his conniving wife or his own emotions), and Macbeths situation is of a great scale figuratively because he becomes increasingly vain, that is, concerned only with himself, and begins to think nothing of ending someones life (even if he or she is wholly innocent) for his own gains. Perhaps the moment at which the viewers sympathy for the tragic hero really begins to wax is when his or her fortune reverses. This is because the heros tragedy does not become fully apparent until his or her downfall is imminent. When Macbeth gets away with killing whoever he wants, hes a jerk who has fallen from grace, but still a jerk. When things start to backfire, though, the audience realizes that Macbeth has brought all this trouble on himself, and, if only he had had a bit more fortitude, or, if only he hadnt placed so much trust and hope in the witches, or, if only he hadnt listened to his wife, etc. tc. On a sympathetic level, the audience pities poor Macbeth, and, on an empathic level, the audience fears that maybe they might succumb to the same weaknesses of character. When a play is successful on reaching audiences on both levels, through sympathy and empathy, it is Aristotelian. Macbeths in-depth portrayal of Macbeths tragedy on the internal (Macbeths mental and emotional turmoil as revealed through his soliloquies and paranoid behavior) and external (the destruction of empires and ending of lives) levels is enough to connect to even the most reluctant viewer. .u08c848596f851ea6011f63c0ac5be823 , .u08c848596f851ea6011f63c0ac5be823 .postImageUrl , .u08c848596f851ea6011f63c0ac5be823 .centered-text-area { min-height: 80px; position: relative; } .u08c848596f851ea6011f63c0ac5be823 , .u08c848596f851ea6011f63c0ac5be823:hover , .u08c848596f851ea6011f63c0ac5be823:visited , .u08c848596f851ea6011f63c0ac5be823:active { border:0!important; } .u08c848596f851ea6011f63c0ac5be823 .clearfix:after { content: ""; display: table; clear: both; } .u08c848596f851ea6011f63c0ac5be823 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u08c848596f851ea6011f63c0ac5be823:active , .u08c848596f851ea6011f63c0ac5be823:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u08c848596f851ea6011f63c0ac5be823 .centered-text-area { width: 100%; position: relative ; } .u08c848596f851ea6011f63c0ac5be823 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u08c848596f851ea6011f63c0ac5be823 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u08c848596f851ea6011f63c0ac5be823 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u08c848596f851ea6011f63c0ac5be823:hover .ctaButton { background-color: #34495E!important; } .u08c848596f851ea6011f63c0ac5be823 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u08c848596f851ea6011f63c0ac5be823 .u08c848596f851ea6011f63c0ac5be823-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u08c848596f851ea6011f63c0ac5be823:after { content: ""; display: block; clear: both; } READ: An inspector calls essayAn important supporting detail to the effectiveness of a tragedy and its qualification as Aristotelian is the use of embellished language. To the modern reader, anything written in Shakespearean English seems magnificently embellished, but thats beside the point. The use of dramatic speech can easily change the whole atmosphere of a performance, putting the viewer in a completely different frame of mind. It takes the viewer from his or her everyday life and establishes a more dramatic, romanticized world. If effective enough, the viewer can even apply real emotions to the fantasy world, something that Aristotle called purgation of , and that we, today, call catharsis. If all of the other Aristotelian elements of a tragedy fall properly into place, catharsis should be achieved. The viewers feel for the characters of Macbeth–becoming enraged with the scheming of Lady Macbeth, mourning the death of innocent Duncan, ultimately feeling sorrow for Macbeths plot, etc. I think that Aristotle would have beamed with pride had he ever been given the chance to experience Shakespeares Macbeth, because it fulfills all of his expectations for a proper tragedy. Macbeths characters are not cardboard cut-outs, but seem to have real vitality–real merits and real flaws, the latter being especially present in the case of the plays title character. Macbeth is a tragedy in the ancient Greek sense if ever there was one, and it is certainly no coincidence that it is also one of the most well-known plays in existence.

Comparison between Psychology and Psyghiatry essays

Contrast/Comparison between Psychology and Psyghiatry essays Many people think that psychology and psychiatry is the same thing. Most people fear being seen coming in or going out of a shrinks office. Society has given shrinks a bad reputation. To most people, seeing a shrink is a guarantee that they will be locked away in a dark padded room. Because of this fear, many people do not receive the help they need concerning their mental and emotional health. These people do not realize the difference between these two professions. Many people find themselves asking: what is psychology? They automatically assume that if somebody sees a psychologist, then they are crazy. This is not true. Psychology is the study of people: how they think, how they react and interact. Psychology is concerned with all aspects of behavior and thoughts, feelings and motivation underlying such behavior. Psychologists deal with the way the mind works. Psychologists usually are not medically qualified, and only a small handful of people studying psychologies work with patients. Psychiatry is the study of mental disorders and their treatment, management and prevention. Psychiatrists are medical doctors who have qualified in psychiatry. Many people mistakenly assume that psychologists are the people that deal with crazy or psychotic patients. But that is the job of psychiatrists. They deal with major mental disorders such as Schizophrenia, Asperger Syndrome and Trichotillomania. Psychology is a method of therapy for people. They are put in a relaxed environment and are asked to talk about what is on their minds. Psychologists help people grasp hold of their problems and fix it themselves. They help people discover why they repeatingly do the things that they do. Psychiatry, however, is more of a science driven profession. Psychiatry is the diagnosis, management and prevention of mental disorders. Psychiatrists study the brain and its functions, and diagnose the problem. They work with patient ...

EMBA 560 Executive position week 3 discussion 3 Research Paper

EMBA 560 Executive position week 3 discussion 3 - Research Paper Example The truth is that all businesses will eventually have to face change, and it is a wise and prudent ship’s captain who knows when to cut loose change course. A company which once commanded industry leadership around the world recently declared bankruptcy largely as a result of failure to adapt strategies to the changing environment, or by adapting change too late. The company is Kodak, formerly the world’s leading name in photography equipment and services. Kodak made its business on film photography, and when the first digital camera was invented in 1975 and was first brought to Kodak, the management considered it â€Å"cute† but insignificant because it was filmless (Mui, 2012). The company executives failed to see that the new invention was potentially disruptive and that the company must grab the opportunity of becoming a first comer and laying stakes on the new technology. Had Kodak not stuck solely to film photography in which it had dominated, and made its shift early by buying the rights to the new invention, the company would have been at the forefront of digital photography and imaging at present, instead of filing for bankruptcy protection. The problem with Kodak and the many other businesses that failed due to a misspecification in their strategy is that they are unable to recognize significant environmental shifts and to adjust accordingly to the opportunities brought about by change. Mui, C 2012 â€Å"How Kodak Failed.† Forbes. 18 Jan 2012. Retrieved from http://www.forbes.com/sites/chunkamui/2012/01/18/how-kodak-failed/ 2. Consider the industry where you are currently employed (or the one you would choose to work in if currently unemployed). How does a firm in your industry create competitive advantage in the marketplace? The firms in our industry generally acquire competitive advantage in three ways: by coming up with new innovations; by improving services to the customers; or by lowering prices significantly. The firs t is the best way, where possible, because the medical devices industry is highly technology driven, and new technologies that help save and improve lives will always have strong first-comer advantages. The problem with this choice of competitive strategy is that it is capital intensive because of the extremely high investment in research and development that it requires. Companies which do not have the financial size and strength to weather long periods of product development from laboratory to market is not going to survive this type of an industry. The other firms which cannot quite undertake their own innovations will have to compete on the basis of customer service and/or low price. The giving of deep discounts on good quality products is never a good idea, because it does not properly reward the R&D proponent and may become a demotivator for the research and development of new products. In order to maintain the value of a good product even during tight competition, firms have turned to improved customer management. This is ideal because when the company establishes a long-term relationship with a client that has the prospect of repeated transactions, particularly for institutions and physicians and in the case of patients for the prospect of upgrades, then keeping detailed information on them will help the company target those products that will serve their specific purposes better. That is a value-enhancing service that the company can

Budget Planning Assignment Example | Topics and Well Written Essays - 250 words

Budget Planning - Assignment Example It is thus important that organizations compare the work completed with its objectives rather than merely analyze budgets on calendar basis. For instance, one may spend 90% of the allocated resources in doing a shoddy work or completing only 80% of the stipulated work, notwithstanding that the spent amount may fall within the projected calendar period. One could also run under budget on calendar basis. That is, the same proportions of the budget and work may be covered as expected while running under budget on calendar basis due to delays and breaks. The implication here is that there could have been slips in work schedule. While under budget implies that one performs below the planned budget, over budgets means that the planned budget has been surpassed. Proper planning and implementation of budget would thus lead one to as close to the budget as possible (Barr & McClellan, 2011). Excessive under budget could therefore suggest a situation in which one did not spend enough in specifi c areas to grow and protect business or establish a project. On the other hand, constant over budget performance could suggest that one is in danger of running out of resources and business. It is thus vital that work is done as planned to avoid both under and over budget both of which have their negative effects and implications on task implementation and completion (Article Library,

Impact of Capitalism on Environmental Sustainability Goals

Impact of Capitalism on Environmental Sustainability Goals Assignment title: How Significant Is Capitalism Towards Impeding Environmental Sustainability Goals? Introduction There seems to be a universal agreement across nations, social economics and cultural classes that human beings face numerous and unprecedented challenges at the economical and environmental levels. Due to the scarcity of natural resources, theres a severe degradation of the planet, poverty, food shortage, and demographic shift due to urbanisation, globalisation as well as the global economy that is today increasingly becoming complex, fragile and interconnected thus presenting some of the significant challenges to environmental goals. The aim of this paper is to explore how significant is capitalism towards impeding environmental sustainability goals. To achieve this goal, this paper will examine some of the basics of capitalism with regard to the exploitation of resources and people for profit. The paper will also utilise political theory such as Realism and Constructivism in order to understand why countries are opposed to agreements for environmental sustainability. Further, this paper will attempt to discuss some of the issues that have impeded the realisation of sustainable capitalism through the use several empirical studies that illustrate the compelling economic concern for environmental goals. Most of the studies show that it is a good business practice to undertake a more conscious, mindful and sustainable approach, but that is not always the case as many states do not want to reduce environmental populations with the fear of losing their competitive advantage in the global market.   This paper has found that capitalism impedes environmental sustainability goals through global competition of limited resources. In fact, countries such as China and the United States have no limit on the emission level of greenhouse gases in order to remain competitive and industrialised, and thus degrading the environment. Capitalism and Environmental Sustainability It is first important to understand what is capitalism and environmental sustainability goals and how both relate to each other within the perspective of global economical development. According to Mariana and Barkley Jr (2003) capitalism involves an economical system that is based on private ownership as one of the factors of production as well as their operations for profit making. In a capitalist economy, investments and decision making are largely determined by owners of the private businesses in capital and financial markets, while distribution and prices of different goods are determined by competition within the local and global market. Environmental goals or sustainable objectives are generally a multitude of internationally agreed objectives and goals regarding environmental, which are part of the essential documents of United Nations summits and conferences resolutions of the General Assembly (UNEP, 2016). Environmental goals are decisions made through global intergovernmen tal conferences as well as multilateral environmental agreements of their governing bodies. In fact, the compendium of environmental goals is referred as the Global Environmental Goals (GEGs) (UNEP, 2016). Having described capitalism and environmental goals, there are some correction that hold between the two terms that is today under global debate. Having said that, in the current conditions that is characterised by immerse globalisation, gaps between states as well as different social categories, the environmental goals becomes a essentials for all nations across the globe. The Significance of Capitalism towards impeding Environmental Sustainability goals Beginning with 1972 UN Stockholm conference about global development, sustainable and eco-development development become the major topic of the year. However, in the same year, the UN published its first report titled Limit to Growth that presented several economic issues, environmental pollution, increased depletion of natural resources, accelerated population growth and their significant relationships. In the following year, the UN established the International Commission for Environment and Development and established the term sustainable development in their report titled Our Common Future. in this view, the term sustainable development represents the kind of global development within the capitalist market which has the ability to achieve the requirements of current generations without compromising the capacity of future generations in order to satisfy their own personal needs.   In this regard, its clear that the goals of the UN from the start are to help capital market t o be responsible in protecting the environment. It is also clear that many business and business owners in the past and presently are impending environmental sustainability goals. For instance, we have experienced several oil spills in different parts of the world. On May of 2016, over 2,100 barrels of oil spilled into the U.S Gulf of Mexico (Wade, Cohen and Varghese, 2016). Even though the cause of oil leak is still not established, the oil leaked from an undersea pipeline system that is operated by Shell Company leading to death of many aquatic animals. The U.S Bureau of Safety and Environmental Enforcement (BSEE) stated that the spill has been observed as a 2 mile-by-13 mile sheen on the water surface as it can be observed in image 1 below.   Ã‚   The British oil company, Shell was also involved in another yet oil spill, this time in Nigeria, Niger Delta region. The oil company has been sued in the U.K Courts for decades of oil leak in the Niger Delta. In fact, the environmental issues in the Niger Delta have been related to the oil industry. A report by Vidal (2010) posted in The Guardian indicated the extent of the oil spill in Niger Delta was over 1.89 million barrels of oil were spilt between 1976 and 1996 affecting approximately 220 thousand cubic metres. In addition, the UNDP (2006) report indicated that a total of 6,617 spills between 1976 and 2001, which is as a result of over 3 million barrels of oil, where 69 percent of these spills happened off-shore, a quarter occurred in swamps and approximately 6 percent on land. As a result, farmland and forest are now covered in sheen of greasy oil (Vidal, 2010). Moreover, the 40,000-people belonging to the Ogale Community in River State in Nigeria who are mainly farmers and fishermen are largely affected (Mustoe, 2016). Since the 1989 oil spill, they dont have clean drinking water, farm land as well as the river they once claimed. The findings by Amnesty through the 2011 report by the UN Environmental Programme found water in the Delta region of Nigeria to be contaminated with oil by-products including benzene that is thought to be a carcinogen. The report suggested a clean-up by the Shell Company a sustainable recovery that could take up to approximately 30 years (Mustoe, 2016). The major cause of the leak is as a result of oil theft by local people for illegal refineries. However, Shell Company lacks adequate facilities and technology to stop the spill in case of any leak in the pipeline. Thus, the company has failed to invest the right technology that could eventually prevent environmental damage. In the above case of oil spills in the environment, environmental ethics plays a crucial role. According to the Stanford Encyclopaedia on ethics (2015), environmental ethics is the scope in philosophy that shows the moral relationship of individuals as well as the value of moral status of surrounding environment and its non-human contents. The significance of capitalism toward impeding environmental sustainable goals can also be explained through theories of international relations. Theories of such as Realism and constructivism help to explain how global system works. These theories are based on the idea that countries often act in regard to their national interests. A country interests always include self-preservation, economic prosperity, military and influence over other nations. However, many countries aim at fostering peace and economical trade. Therefore, in pursuit of economical prosperity, states might engage in different activities that might influence environmental goals. For instance, according to realism, countries operate only in order to increase their power relative to other nations and environment. A realist nation claims that the world is competitive, dangerous and a harsh place and therefore, the only way to be successful are to gain as much power as possible (Carr, 2001). This indicates that a power ful nation will often be in a capacity to outdo weaker competitors. Therefore, in regard to environmental ethics, such countries fail to protect environment as their exploit any available resource in order to remain in power both military and economically. For example, China has become the number one air polluter as a result of industrialisation. The country suffers more air pollution than any other country across the globe. Approximately two third of Chinas 360 million urban people suffer from unhealthy air pollution. China also leads with greenhouse gases emission that leads to climate change (Vandenbergh, 2007). According to Le Quà ©rà ©, et al., (2009) Chinas carbon dioxide emission tripled between 1990 and 2008. Thus, environment in China is expected to get worse as the country is increasingly constructing unbelievable amount of coal electric power plants. In addition, the number of vehicles in China is drastically increasing. Gregg, Andres, and Marland (2008) notes with the increases number of industries in China, the country is expected to increase the release of harmful gases five times in the next 25 years that what is estimated by the Kyoto Protocol to be saved. Failure of control of pollution and gases emission by china are leading other western nation to produce environmental problem. China gas emission has become a common debate in America in regard to climate change. Congress often makes two arguments in regard to China on the issue of opposing federal climate change legislation as well as international climate change treaties. In this view, the first argument that the U.S. makes is that it will lose jobs specifically to China if they regulate the cost of emitting greenhouse gases, which China will not. The second argument is that it is unfair for China to be allowed to continue emitting greenhouse gases when the U.S. is restricted its emissions. In addition, many politicians in America claim that the environment will suffer in case the U.S. limits its emission and counties such as China do not. Such an approach led the Senate to vote 97-0 in 1997 supporting the U.S will not be a signatory to any environmental protocol that aims at reducing greenhouse emission unless such protocol or agreement is scheduled to commitment of limiting greenhouse emission to other counties with the same compliance period. Therefore, the United States refused to ratify the Kyoto Protocol due to similar concerns that China continue to pollute the environment through their vast industries. As a result of global warming that is largely contributed by capitalism, a report few months ago noted that the North Pole ice cap is melting in a much faster manner than previously believed. In addition, the greenhouse gas impact has increase by 20% since 1990 (In defence of Marxism, 2016). Moreover, NASA scientists reported that glaciers are melting at a rate of 6 feet per year in 2000, but today it is melting at a rate of 75 feet per year (In defence of Marxism, 2016). In addition, it is evident that deserts have been expanding across the plant, from 624 sq miles per annum in the 70s to 1374 sq miles in the 1990s. Indeed, many of these changes have been brought by the acts of human being of degrading natural resource in pursuit of profit. Conclusion In conclusion, it is true that capitalism has impeded sustainability. From a global perspective, organisations are competing with each other to manufacture and distribute goods to every corner of the world. In addition, countries are competing to establishing as many industries are possible to in order to remain competitive and powerful. Countries are using fossil fuels such as petrol, gas and natural gas to cause carbon dioxide that contribute largely to global warming. This paper has established that companies such as Shell Petroleum have been involved with destruction of environment through oil spill.   It is with no doubt that oil spill that has happened has occurred in pursuit of profit. The company is being accused of failing to invest in the latest technologies that would stop spill in case of any oil leak within the pipeline. As a result, environment has been damaged and everything that depends on it from animals both in the land and water to human being suffers. Secondly, this paper has established that capitalism has impeded sustainability through the failure of different states to limit their emission of greenhouse gases.   There has not been an agreed protocol or an agreement on the level of greenhouse emission internationally. China has one of the highest greenhouse gas emissions that pollute the environment. In this case, other Western countries like the U.S fear that they would lose jobs to China if they agree to limit the level of emission greenhouse gases. Consequently, these trends can be reversed especially is the U.S and China governments, which are the biggest contributors to greenhouse gases agree on the maximum amount of emission. Indeed, this would affect the amount of fossil fuel such as coal, gas and natural gas consumed, which are the core causes of carbon dioxide emission and thus, global warming. As vehicles account for large amount of carbon dioxide production in many countries, the governments need to mandate the conversion of gas-propelled cars to electricity. Today we have the technology for producing electricity cars, thus such program would pose no environmental issues. In addition, countries need to adopt the construction of environmentally-friendly building in order to reduce the use of greenhouse gases. It is the hope of many environmentalists across the globe that many capital owners and businesses take into the consideration the current evidence of global warming in support of achieving the environmental goals and as well begin to think on how they can holistically achieve the ability to create value for environmental, society and shareholders simultaneously. Finally, a decisive action need to be taken in order to save planet Earth from forces posed by global warming, otherwise it will be irreversible. References Carr, E. (2001). The Twenty Years Crisis, 1919-1939: An Introduction to the Study of International Relations. Edited by M. Cox. Hampshire; NY: Palgrave. Gregg, J. S., Andres, R. J., Marland, G. (2008). China: Emissions pattern of the world leader in CO2 emissions from fossil fuel consumption and cement production. Geophysical Research Letters, 35(8). In defence of Marxism, (2016). Capitalism and the environment, Available at: http://www.marxist.com/capitalism-environment-ecology-marxism210806.htm Accessed: 12/1/2017. Le Quà ©rà ©, C., Raupach, M. R., Canadell, J. G., Marland, G., Bopp, L., Ciais, P., Friedlingstein, P. (2009). Trends in the sources and sinks of carbon dioxide. Nature Geoscience, 2(12), 831-836. Mearsheimer, J. (2001). The Tragedy of Great Power Politics. New York: Norton. Mariana. R. and Barkley Jr. J. (2003).Comparative Economics in a Transforming World Economy. MIT Press. Stanford Encyclopaedia on ethics, (2015). Environmental Ethics, Available at: https://plato.stanford.edu/entries/ethics-environmental/ Accessed: 13/12/2016. UNEP, (2016). Welcome to the Global Environmental Goals (GEGs) Live Tracker. [Online] Available from: http://geodata.grid.unep.ch/gegslive/ Accessed on 12th Jan 2017. Vandenbergh, M. P. (2007). Climate Change: The China Problem. S. Cal. L. Rev., 81, 905. Vidal, J. (2010). Nigerias agony dwarfs the Gulf oil spill. The US and Europe ignore it. [Online] Available from: https://www.theguardian.com/world/2010/may/30/oil-spills-nigeria-niger-delta-shell. Accessed on 12th Jan 2017. Wade, T., Cohen. L. and Varghese, A. (2016). Shell Oil Spill Dumps Thousands Of Barrels Of Crude Into Gulf Of Mexico. [Online] Available from: http://www.huffingtonpost.com/entry/shell-oil-spill-gulf-mexico_us_57353058e4b060aa7819ee00. Accessed on 12th Jan 2017.

Hair Gel :: Business Management Studies

Hair Gel Brylcreem (brill-cream) was created in 1929. It was also invented at the Chemico Works in Bradford Street in Birmingham. Brylcreem was the first mass-marketed men's hair care product. Its purpose is to keep combed hair in place. The shiny look it gave to the hair was also fashionable for a time. Other substances, including petroleum jelly, were in use for this purpose earlier. During this time Brylcreem had the jingle which was "Brylcreem A Little Dab'll Do Ya" which was introduced to the TV viewers at that time. This greasy substance used by men, so they could slick and style down their hair. It comes in a tube and a small amount is squeezed out, rubbed between the palms, and applied to the head. The company brylcreem has been around for a long time. They market gels, wax and cream. Brylcreem are still around today, but they are not as popular as they were back then. They also tried to come back into the market as they tried to introduce new products and new packaging which was in 2002. The problem they had was that they sat back and let other companies join in. At that time they did not market very well. So now at the moment, not that many people use the product. So this company shouldn’t really be a problem for me. Dax This Company has just started over in the UK but is quite well known in the USA. The company has been established in 1983 in the USA and brought over to UK in the year 1994. There weakness is that they are not well known but are beginning to be known quite well. They have no marketing strategies out. They have two types of waxes out on the market. One of them is called â€Å"wave and groom† and the other â€Å"short and neat†. People have made complaints about there products before. The wave and groom product because it actually sticks to your hair like glue and people also say because their product is partly made out of oil it id hard to get out of your hair. They also supply a shampoo to get the wax out but it doesn’t say that on the wave and groom tin. They are a not so big here as they are in USA so my product should be able to withstand them. TRE semme TRE semme only do only one type of wax. They also do fibre putty which is a sticky wax. TRE semme has only been marketed nation- wide from August 2004. The products they do are shampoo’s, mousse,

Film techniques

A shot Of a person landing to set a bomb in a building would for instance require the film maker to use a close up or better still an extreme close up to show the tense feeling in the characters' eye. Using a long shot in this scene will not clearly bring out the message since the long shot does not reveal details or emotions. Any motion picture is made up of basic elements of a sequence referred to as the shots. This paper illustrates how various shots are used in film making to form a sequence and to convey different messages.Extreme long shot It is usually referred to as an establishing shot. This is because it orients the ewer to the location. It is an opening shot that is used to tell the viewer the exterior environment that the film is taking place. It therefore describes the location of the scene that could be the outside buildings, a geographical landscape of a town or city among other locations. It normally reveals landscapes. Usually a viewer cannot clearly see a specific o bject in this kind of shot though he or she sees the environment.It answers the question ‘Where?. The extreme long shot can also be used to set the atmosphere of the scene. An extreme shot of an arid land with wind and dust blowing up into the air an tell the audience that the place is a dry atmosphere probably a desert scene. The shot can also be used to show a broad range of action. For example a battle of soldiers fighting each other can be captured using this shot so that no action is missed. Every action and element on set is to be seen since each MIS -en- scene tells a story.The actors on field fighting create suspense, the color on set could be used to relate the environment with a familiar one in the viewers' mind, the props could be used to effect the mood and so every miser-I-scene is captured using the extreme long shot. It is also known as the wide shot. Eng Shot (L S) It is usually taken with a wide-angle lens and at times referred to as the full shot. If the subj ect is a human being the shot usually display from head to toe without revealing much of the surroundings. This kind of shot usually establishes a relationship between the subject and its environment.In most cases it answers the question ‘Who' because it reveals the subject to the viewer. The shot identifies the character in the story. It is used to create an illusion of reality in the audiences' mind. It depicts an image in a manner that ill occur in real life. Take for instance when in real life a visitor walks in an office. The human eye just like the lens of the camera will first tale a wide look of the entire office, before looking at Mr.. X seated in the office chair then lastly the eye will start looking at small details such as the pen on the desk, files on the shelves and other tiny details.A long shot may at times be used to demean the subject because the subject appears smaller than the surrounding. Generally it sets in motion the audience's perception of time, plac e and logical action of the scene that is about to take place. Medium Shot (MS) A medium shot is usually used in conversations to establish the relationship between characters on stage. The shot does not demean the subject on the contrary it places the audience on equal footing with the subject. It therefore answers the question ‘what' because it shows the relationship between actors and events in the story.If the subject is a human being the shot shows from waist up to the head. A normal lens is used for shooting the medium shot. It is also used to smoothly bridge the jump between the L'S and the M. S so as to create an illusion of a mutinous Story in the mind of the viewer. A continuous Story depicts reality and leads to greater understanding of the story line. A two shot A two shot is a type of medium shot used in dialogue scene between two actors by having them both in the frame as they carry on their conversation. It is a common shot in interviews.It consists of two actor s standing or sitting next to each other or a variation of an over-dosshouses shot where one actor's back is closer to the camera than the other actor facing the camera. Close-up (CUE) It is the heart of the picture. This shot shows a part of the subject. For example, a close up of a hand of a human body or face or leg, or wristwatch on the arm. It is used to emphasize a character's emotion and can effectively be used to create suspense in the viewers' mind. This type of shot can also be used to show intimacy and warmth.The shot takes the viewer to the mind of the character and this way the audience is made to feel comfortable with the character on set. Extreme Close-Up (SEC) This shot is taken using a telephoto lens and is tighter than a close up shot. It shows a small detail that would otherwise be missed in a wider shot. It is armorial referred to as a detail shot that shows emotions to the audience. The SEC is also used to create some emotion in the viewer% eyes. For instance a scene of a person crying, this sad emotion will clearly be depicted if the viewer notices the tears falling from a subject's eyes.In most cases it answers the question ‘To what effect' because it depicts emotions. An extreme close-up can also be used to bring about the dramatic aspect of a story. For instance two characters quarrelling in a film, the editor might decide to use an SEC of a knife on the table to create anxiety in the viewer's mind. The viewer is left anticipating what will happen next in the conflict and how the knife will be used. The SEC can also be used to achieve the editing principle of duration and pace. It is used in creating high tempo in a story.For instance when the storyline is approaching end of its climbing action, the duration of the shots are usually short and the action is ramping up, this is the time when an SEC is effectively used. They set up the pace of the film. For example a scene that involves police chasing kidnappers, the editor would us e SEC combined with other shots but cut at a fast speed to intensify the action. In a film that's mainly a documentary focusing on nature, an extreme close up is used to show viewers even the tiniest of creatures such as crawling insects. This is because it tends to enlarge the image.A good example is The National Geographic documented series that uses the SEC to capture images that are out Of eyes reach unless one uses the telephoto lens. Reaction shot A reaction shot such as a smiling lady would depict emotions to the viewer during a conversation on set. This type of shots are also used to tell a characters' trait . Let can also be a cut away or cut in. A cut away is a shot that is not part of the main action but is related to the scene. For example a shot of a clock on the wall when people are talking in a room is a cut away.It can also be a cut -in which on the other hand is related to the main action. For example a shot that's a close up of a lady grin her face as she prepares a fish meal and another one of her hands washing the fish. These two types of reaction shots are used to add interest in the story and to kill monotony of action. The eye likes variety. They shot helps the viewer not to get bored as they add interest to the story. Arc shot A shot in which the camera is usually placed at a higher angle, and it rotates the subject in a semi-circle.This shot reveals new details about the background that the subject is standing on and is effectively used to glue the audience to the scene. The shot creates a dramatic feel to the scene while drawing the audience attention. Dutch shot This is a shot where the camera is deliberately tilted on its side, to create an oblique angle. It is often used to suggest disorientation, to create a dramatic effect, to portray uneasiness, to create a frantic mood or to show a harassers' intoxication. Was commonly used by German Expressionism.It is usually used to show the psychological uneasiness or tension in the subject being filmed. Camera angles can also be used to give a variety of shots that pass a message to the viewer. A camera angle refers to the relationship between the camera and the object being shot. They are used to draw emotional feelings to the audience, to help the audience in judging the character on set and even their personality. The Bird's-Eye view A scene is shot from directly overhead. The subject is made to look insignificant and very small.The shot creates an illusion in the viewers' mind that a character is powerless and out of control of the situation. Filmmakers use this shot in horror scenes to show a victims' desperate situation. For example a character running from murderers may want to hide in a basement of a building out of fear of being killed; the compression will take his/ her shot using the birds view shot to show the desperate state. A High angle shot This shot usually looks slightly down upon a subject. It is usually shot using a crane, a compression standing o n a hill, or on a raised surface.The subjects appear smaller than they actually are in real life or under normal eye level view. Just like the birds eye view shot, it is normally used to create an illusion in the viewers' mind that the character is powerless. For example a scene of a mum scolding a child, the child can be taken using a high angle to show the viewer that the mum is more powerful than the child. A low angle shot This shot looks up to a subject and it gives power to the subject. It is normally taken with a camera placed lower than the subject's eye or as low as the ground (The worms view).